Sofyx

In the month of June, a report surfaced that the new Oppo Reno4 series will not only be launched in India but Read More

Samsung India made a comeback as the number 2 smartphone brand Read More

There wasn’t much action in the mobile phone industry this month but looks like September is going to compensate for it. Read More

Wires in one way or another create hindrance to our listening experience. Read More

With a limited range of models, the company OnePlus has consistently received audience’s love over these years. Read More

While there is no clear winner in a debate between the two operating systems – iOS and Android, Read More

Among some popular debating topics, Android vs. iOS finds itself at the top of the list. Read More

It is not a secret that the company, OnePlus has always been committed to producing flagship-level smartphones Read More

Samsung has emerged as an innovator and a strong competitor when it comes to producing smart accessories Read More

Coronavirus pandemic and India-China cross border tensions have been an impediment to the growth of mobile phone industry in the country this year. Read More

The cross-border tensions between India and China, which escalated on June 2, Read More

With all the confusion about which company’s phone to use in the wake of boycotting Chinese products, Samsung is the one name that surfaces as a successful non-Chinese mobile phone Read More

There are a number of phones which were scheduled to launch in April and May but due to the nationwide lockdown Read More

In order to stay relevant, businesses must acclimatise themselves to today’s dynamic market. Read More

The new iPad 2020 models were unveiled recently by the company. With the same 11 inch and 12.9 inch display sizes and the same Read More

Following the company’s strategy of launching flagships every six months, Vivo V19 was scheduled to come in April 2020, Read More

The nationwide lockdown has not stopped mobile phone companies from launching new phones. Read More

Just a few months ago, in the pre-pandemic world, we published an article on what will happen if Vodafone departs from India. Read More

May is going to be a big month for the mobile phone industry. Phone launches that were set for April got postponed due to the extension of lockdown. Read More

Indian smartphone market grew 7% in Q4 2019, with brands like Xiaomi, Vivo, Oppo, Read More

On 22 April 2020, the social media giant, Facebook announced that it has invested Rs 43,547 crores in Reliance Jio Read More

At the start of every month we look forward to the new phones that are releasing that month. But this is no ordinary year. Read More

Fake news is when a news is generated without any basis in reality. Read More

When has it happened that the whole nation is shut down for more than a day, let alone 21 days? Read More

Coronavirus pandemic has hit hard and caused a lot of havoc. Read More

Flip phones brought an era of compact phones with clamshell design. Read More

Since last year we are seeing companies, which were treading slowly, taking big leaps in technology now. Read More

Back in 2017, when Vodafone was rebranding in India, it came up with a tagline, “The future is exciting. Ready?” Read More

Telecom industry has been struggling a lot since Supreme Court upheld the government’s definition of Adjusted Gross Revenue, Read More

The year has just started, and smartphone companies are all set to take over each other with their innovations and marketing strategies. Read More

2019 was a breakthrough year for smartphones. Companies like Oppo, Vivo, Redmi, Realme and even Samsung for that matter, launched a phone almost each month. Read More

In 2018, US president, Donald Trump realized that US was having a trade deficit of whopping $600 billion with China alone. Read More

Budget phones fall under mid-range category in Indian market. This segment makes up a huge chunk of the market and is the real sale driver. Read More

Companies target the high-end market with their killer flagship smartphones. Thus, the most awaited smartphones come in this section. Read More

If this year of 2019 will be remembered for anything in technology sector, it will be for the ground-breaking innovation in smartphones. Read More

Almost a decade back when HTC brought Android to India, Indian smartphone companies like Micromax, Lava, Intex, Read More

Smart feature phones might be the perfect balance the world requires while looking forward to upgrading mobile technology. Read More

• India misses the 100-day 5G spectrum trial deadline. The fifth generation, 5G technology is still far from becoming a part of our everyday lives. Read More

Do you remember where you bought your first smartphone? Chances are at an unbranded store, one of the 90 Read More

Smartphones comprise 47% of the sale through e-commerce websites but only 20% of phones make it to the end-users. Read More

Wondering how long it takes to download a movie on a 5G network? Only as long as you took to read the sentence!

Read More

In this ever-growing world of mobile phone market with their advancement in technologies, Read More

Samsung was able to make the display screen larger by replacing the bezels with a notch in their latest Samsung S10. Read More

Countries like the USA have started launching 5G networks in cities. China, South Korea Read More

Sanjay Kaul, former country manager of Apple India, has launched his startup, Sofyx — a social commerce Read More

We are a B2B social commerce platform focused on general trade retailers. Our first mission is to transform the GT space in mobility Read More

Well, everything dies at some point. While Death is in God’s hands, for businesses you can almost predict sometimes when they are Read More

General Trade has played a significant role in the Indian mobile phone and telecom market since 1996. The industry has evolved Read More

Dear Partners,

In Nov 2008 I joined BlackBerry in India. Our business in India was fledgling while Nokia had 82% market share. We turned it around in the next three years and grew the business by 25 times. Read More

In December I completed a decade of having returned to India. When I landed in India in Nov 2007 I went to Ahmedabad to start a venture that would develop electric cars in India. Read More