Sofyx is a social commerce platform for the smartphone industry. If you are a general trade retailer, a distributor, a brand, accessory manufacturer, an in-store promoter or sales staff, Sofyx is a great tool to do connect socially and do business better. We focus on providing specialized tools for general trade to help them acquire & retain customers, lower costs and monetize under-leveraged opportunities in the business.

We are launching in Delhi NCR with the top GT retailers in the last week of June. Pre Launch event was a great success on June 13th and we are looking forward to the commercial launch

General trade in the mobile phone industry contributes to over 50% of mobile phone sales in India and employs over a million people in the country. However, it currently faces substantial challenges – a dynamic market and changing consumer behavior. We believe, with simple and scalable technology, general trade can adapt and evolve to not only sustain itself but grow bigger and stronger. We also believe, given our market proximity & understanding and collective experience of over 75 years, we are in a unique position to design, implement and leverage such technology to solve current and foreseen challenges of the industry.

It is super easy. Download the app from our website or look up Sofyx on App Store or Play Store. Fill up the registration details and you are onboard!

For store owners, we offer exclusive in-app features which can be accessed by paying the subscription fee using credit/debit card or net banking. This fee is affordable and offers substantial value in return.

For other stakeholders in the industry (store staff, brands, distributors, etc), the app is free of cost and allows you to connect & trade with general trade retailers across the country.

Very! We started in February 2018. However, we bring with us over 50  years of collective experience in mobility sales, technology, and business.

Sofyx is currently building the smartphones general trade network in Delhi NCR. We plan to start Mumbai, Bangalore, Chennai & Pune soon.


Anyone working with a manufacturer or mobile phones or accessories can register themselves on Sofyx and start using the app. We do not currently have a dedicated Brand page on Sofyx Platform.

Sofyx enables business for brands in multiple ways. You can network and interact with GT retailers across India in a seamless manner. You can measure and analyze industry opinion through industry surveys & polls. With direct and remote access to thousands of retailers across the country, brands can rent in-store branding & advertising space, post events and promote their products – all at the click of a button. Watch this space for new features like direct B2B transactions, consumer offers, and product launches.


Sofyx App is an easy to use App. Each module has been developed such that retailers can start using it in a few quick steps. If in case any of our retailer partners need help with on-boarding or how to use the app features, they can reach out to us at and one of our associates will help them out with it.

Sofyx Platform solves everyday problems of General Trade and helps do business efficiently. However, in case you do not find it useful, you will be happy to know that Sofyx subscription comes with a six-month money back guarantee. This is a one time offer for all new GT Owners. If within six months of subscribing to our services, a GT retailer would want to exit, they can do so at the click of a button within the app. We will refund your entire subscription fees.

Your customer information belongs to you. We strongly believe that our proposition is about aiding GT retailers and ensure customer data protection legally and ethically. Sofyx will not compromise or use any of your customer data for any activity without your permission.

Sofyx will be running marketing programs as part of its “Buy Local” campaign. This campaign will target potential smartphone buyers and incentivize them to buy from their nearest Sofyx empowered general trade retailer. These exciting prizes and incentives would be won through the Loyalty Program in-store after purchasing smartphones. The objective of these campaigns is to bring customers from your local neighborhood to your stores for their next purchase. The Loyalty Program also prompts customers to send friends and family to your store for their latest purchase.

Sofyx Rewards

Sofyx Rewards program is a customer appreciation program with a chance to win prizes (upto 2 Lacs ) on smartphone purchase. The prizes can vary from a digital gift card on your future purchases, a promotional gift along with your current purchase or lucky draw coupons / gifts.

Rewards can change from time to time and will be published on our website and Sofyx App. Currently, we have exciting rewards that include the chance to win Rs. 2 lakh worth of shopping and many such exciting rewards.

To Participate you need walk in to your nearest Sofyx powered store for your next smartphone purchase.  All stores are listed on You can search the nearest store by typing the location in the search bar. Once you have purchased something you can participate in the Digital Scratch & Win managed by the retailer. Mention the promo code “9999”. The App will determine which reward you win and will instantly display that.

Click on “Participating Stores” to find the nearest store.

There is no minimum purchase required for participating in this offer. Please note that one customer will be allowed to participate in the rewards only once during the promo period.

Once you’ve won the gift voucher, you will receive an SMS from Sofyx stating the details of the reward. A Sofyx representative will call you within 48 hours. Please share your email ID with the rep. We will send you a small confirmation and consent email. Once you have agreed to T&C and we have verified your email ID the voucher code will be emailed to you separately.

You will be able to redeem your voucher code at

There are many branded and non branded goods and merchandise listed on the website. You can use your voucher to buy any of the listed items.

Yes. As long as you have credits left and you are within the expiry period of the voucher you can use your voucher to redeem gifts.

For Terms and Conditions for the program, please refer to Terms of Use