One Stop Digital Solution

Sofyx is a holistic solution that connects retailers, brands, distributors and manufacturers across the country. It also enables small retailers through many digital tools to increase their revenue, retain customers, and become more relevant in the smartphone industry. Our approach is to bring one solution that is simple and low cost to enable widespread adoption amongst smartphone general trade retailers.


Brands can leverage Sofyx Platform to quickly build their presence across India and also create their own groups of stakeholders. At the click of a button, Brands can now have very specific and detailed information on each store to align your tactical BTL campaigns. We also help new entrants bring their products to GT channel at the click of a button.


GT retailers are at the heart of Sofyx. Our simple yet hands on modules will change the way you have been doing business. We help you increase footfall, retain customers, build new revenue streams, and streamline your store operations digitally. Not just that we ensure you stay healthy, grow your business, open new stores and strike exclusive deals with brands.


Customers can enjoy an omni channel experience of finding the right product at the best price from the nearest retailer. Sofyx Powered retailers can deliver products within few hours of receiving an order. Not just that, they can get customised offers and financing deals from brands which were so far only available online or through credit cards.

Innovation + Simplicity

Each function of the Sofyx Platform has been built grounds up, based on our deep understanding of the industry and feedback from hundreds of retailers across the country. The solution is a Plug & Play and does not require any handholding. This is the only solution of its kind that combines it all for a small retailer.

In-Store Experience
  • Store Builder
  • Merchandising & Advertising
  • Staff Training
  • Financial Services
Digital Enablement
  • POS Solution
  • Staff Management
  • Inventory Management
  • Smart Displays
Business Transactions
  • e- distribution
  • Accessories Store
  • Stock Liquidation
  • Channel Finance
Customer Support
  • Loyalty Programs
  • @ Home Support
  • Hyper Local Discovery
  • Focussed Marketing
Personal Wellbeing
  • Health
  • Financial planning
  • Career Counselling for family
  • Industry Connect
  • Business Information
  • Surveys & Feedback
  • Events

Partner Reviews

Over the months we have interacted and taken feedback from many of our potential customers. The issues highlighted by all of them resonate very well with what we are solving at Sofyx. They all want one stop solution to address their key challenges, and that is just what Sofyx offers!

App Screenshots

We have taken time to develop cool screens. Blending Social with Transactions is at the core of each of our modules.


Our Team

We are a team of experienced and passionate professionals with one goal: Transform the small retail channel in India through simplified technology. Each member brings in unique capabilities in design, internet technology, product and market adoption. We are a unique set up with an early team that is seasoned and brings decades of relevant experience in each of these domains.

Sanjay Kaul


A seasoned leader who thrives at building businesses from scratch. After graduating from BITS Pilani Sanjay pursued MBA from Victoria, Canada. He spent a decade in Canada in multiple executive roles in clean tech industry. He is a dreamer and a visionary who likes to imagine possibilities. Before founding Sofyx Sanjay built BlackBerry and Apple business from scratch and was responsible for leading the game changing innovations in mobility industry. His interest and connect with the channel partners across India is unparalleled. Sanjay is a passionate and driven leader who brings infectious enthusiasm to his pursuits.

Mukesh Kachroo


Mukesh is a business technologist with almost 20 years of Product Development & Technology experience. After graduating from BITS Pilani, he started off his career in Business Development before heading off to US to do MS in Computer Science. Post Masters he joined GAIN Capital, an FX trading startup and played a key role in building it through to IPO to becoming No. 1 FX firm in USA. Later on he moved to London as CTO at GAIN Capital and successfully led and executed an incredibly challenging merger of 3 companies spread across US and London into one product technology stack alongside organizational transformation. After spending 19 years abroad, living in US and London, Mukesh moved back to India and Co-Founded Sofyx. His can do attitude and unparalleled passion to drive results is contagious

Mukesh Sharma


Mukesh is the founder and CEO of QA InfoTech. He is a first generation entrepreneur who has built a successful and profitable enterprise. Mukesh’ rich experience from DCM Data Systems, IBM Corporation, and Adobe Systems will help Sofyx with its technology development initiatives. He has a passion for excellence, an eye for detail and commitment towards customers. Under his guidance, QA has contributed to various innovative quality assurance and test-automation solutions. Mukesh studied engineering at BITS, Pilani, as well as Masters at University of Colorado, USA. Mukesh is an avid reader, golfer and cricket player, as well as a philanthropist

Vandna Raina


A people’s person at heart, Vandna made a big change in her career upon returning to India. A medicinal chemist by training with multiple US patents in her name in biotech, she chose to pursue finance and lending as her career for the last 6 years. During this time she has developed excellent relationships with stakeholders in the lending industry and worked closely with some of the leading financial institutions. Vandna is a go getter and an exemplary women leader who has built her identity in a business that is generally dominated by men in India. She will be leading our engagements with financial institutions to bring effective lending to Sofyx partners.

Preetpal Singh


Preetpal leads our user experience design initiatives. His natural flair for design and creativity while being able to grasp the problem statement and come up with novel ideas as solutions makes him the guy who can get things down in jiffy. His other passion is creating music and connect the rhythm to different cultures of world .By evening his creativity enables him to play in major music festivals.

Ritika Shah


With a knack for detail and a penchant for creativity, Ritika brings her artistic fervor to the company. She has over 5 years of experience handling teams and independent projects involving content creation for marketing collateral ranging from digital marketing media to outdoor branding.Her experience working in radically diverse environments - startups, production houses, multinational companies, has lead to her having a very adaptive mindset which she makes the best use of to crack any design challenge thrown at her.

Vishali Raina


Vishali joins Sofyx to help evolve and define our Partner proposition and ensure our product offering exceeds the expectations of our partner community. Post graduating from BITS, Pilani she has worked in various roles in the banking and investment sector that included that of technologist, business analyst, market strategist, data analyst and product analyst to name a few. In her 18 years of experience she has worked with TCS, Standard Chartered, Citi, UBS, BNY and SIG in Singapore and US. Vishali thrives in high pressure, fast paced environment and brings to table the positive energy and a happy go lucky attitude that is backed by grit and immense perseverance. Travelling and reading are her favourite pastimes.

Samiksha Thusoo


From being the student of the year and a star basketball player in school to among the college toppers, Samiksha has always been an all-rounder. She took a big leap in her career joining the industry right after her graduation in journalism and mass communication. She is the company’s lead anchor and works with the content from its research, scripting to finally presenting it with eloquence. She speaks through her expressions both on and off camera.

News + Views

Oppo Reno4 Pro with “localized” features for Indian market?

September 24, 2020

Oppo Reno4 Pro with “localized” features for Indian market?

In the month of June, a report surfaced that the new Oppo Reno4 series will not only be launched in India but Read More

Samsung Galaxy Note 20 Ultra – the Apogee of Note Series.

September 3, 2020

Samsung Galaxy Note 20 Ultra – the Apogee of Note Series.

Samsung India made a comeback as the number 2 smartphone brand Read More

Upcoming mobile phones of September 2020.

August 27, 2020

Upcoming mobile phones of September 2020.

There wasn’t much action in the mobile phone industry this month but looks like September is going to compensate for it. Read More

Wireless Earphones – Untethering its way to the future.

August 21, 2020

Wireless Earphones – Untethering its way to the future.

Wires in one way or another create hindrance to our listening experience. Read More

OnePlus Nord – A Quick Review

August 13, 2020

OnePlus Nord – A Quick Review

With a limited range of models, the company OnePlus has consistently received audience’s love over these years. Read More

Did you know about these 4 hidden features of your iOS/Android device? (Part 2: iOS)

August 6, 2020

Did you know about these 4 hidden features of your iOS/Android device? (Part 2: iOS)

While there is no clear winner in a debate between the two operating systems – iOS and Android, Read More

Did you know about these 4 hidden features of your iOS/Android device? (Part 1: Android)

July 30, 2020

Did you know about these 4 hidden features of your iOS/Android device? (Part 1: Android)

Among some popular debating topics, Android vs. iOS finds itself at the top of the list. Read More

View More

Frequently Asked Questions

Sofyx is a social commerce platform for smartphone industry. If you are a general trade retailer, a distributor, a brand, accessory manufacturer, an in-store promoter or sales staff, Sofyx is a great tool to do connect socially and do business better. We focus on providing specialized tools for general trade to help them acquire & retain customers, lower costs and monetise under-leveraged opportunities in the business.

We are launching in Delhi NCR with the top GT retailers in the last week of June. Pre Launch event was a great success on June 13th and we are looking forward to the commercial launch

General trade in the mobile phone industry contributes to over 50% of mobile phone sales in India and employs over a million people in the country. However, it currently faces substantial challenges – a dynamic market and a changing consumer behaviour. We believe, with simple and scalable technology, general trade can adapt and evolve to not only sustain itself but grow bigger and stronger. We also believe, given our market proximity & understanding and collective experience of over 75 years, we are in a unique position to design, implement and leverage such technology to solve current and foreseen challenges of the industry.

Sofyx enables business for brands in multiple ways. You can network and interact with GT retailers across India in a seamless manner. You can measure and analyze industry opinion through industry surveys & polls. With direct and remote access to thousands of retailers across the country, brands can rent in-store branding & advertising space, post events and promote their products – all at the click of a button. Watch this space for new features like direct B2B transactions, consumer offers, and product launches.

It is super easy. Download the app from our website or look up Sofyx on App Store or Play Store. Fill up the registration details and you are onboard!

For store owners, we offer exclusive in-app features which can be accessed by paying the subscription fee using credit/debit card or net banking. This fee is affordable and offers substantial value in return.

For other stakeholders in the industry (store staff, brands, distributors, etc), the app is free of cost and allows you to connect & trade with general trade retailers across the country.

View More

Get in Touch

We believe in listening to others. Please send us your comments or feedback and we promise to get back to you quickly.


K5A/8, Dlf City Phase – 2, Gurugram


(+91) 987-050-9482

Contact Form