Frequently Asked Questions

Sofyx is a social commerce platform for smartphone industry. If you are a general trade retailer, a distributor, a brand, accessory manufacturer, an in-store promoter or sales staff, Sofyx is a great tool to do connect socially and do business better. We focus on providing specialized tools for general trade to help them acquire & retain customers, lower costs and monetise under-leveraged opportunities in the business.

We are launching in Delhi NCR with the top GT retailers in the last week of June. Pre Launch event was a great success on June 13th and we are looking forward to the commercial launch

General trade in the mobile phone industry contributes to over 50% of mobile phone sales in India and employs over a million people in the country. However, it currently faces substantial challenges – a dynamic market and a changing consumer behaviour. We believe, with simple and scalable technology, general trade can adapt and evolve to not only sustain itself but grow bigger and stronger. We also believe, given our market proximity & understanding and collective experience of over 75 years, we are in a unique position to design, implement and leverage such technology to solve current and foreseen challenges of the industry.

Sofyx enables business for brands in multiple ways. You can network and interact with GT retailers across India in a seamless manner. You can measure and analyze industry opinion through industry surveys & polls. With direct and remote access to thousands of retailers across the country, brands can rent in-store branding & advertising space, post events and promote their products – all at the click of a button. Watch this space for new features like direct B2B transactions, consumer offers, and product launches.

It is super easy. Download the app from our website or look up Sofyx on App Store or Play Store. Fill up the registration details and you are onboard!

For store owners, we offer exclusive in-app features which can be accessed by paying the subscription fee using credit/debit card or net banking. This fee is affordable and offers substantial value in return.

For other stakeholders in the industry (store staff, brands, distributors, etc), the app is free of cost and allows you to connect & trade with general trade retailers across the country.